Microsoft Advertising UET tag sample website

This webpage is meant to be used in conjunction with the How do I add a UET tag to my website? Microsoft Advertising Help article.

Here we have some working examples of the different ways you can add a Microsoft Advertising UET tag to your website. You can use this site in conjunction with the UET Tag Helper to see how your tag events look with different implementations.

1. Examples of UET tag tracking codes added directly to a website’s code

   • Basic: Adding a JavaScript UET tag
   • Advanced: Reporting variable revenue
   • Advanced: Reporting custom events
   • Beta: UET Code Generator

2. Examples of UET tag tracking codes added using tag managers

   • Google Tag Manager
   • Tealium
   • Adobe Dynamic Tag Manager
   • Adobe Launch
   • Qubit Opentag
   • Ensighten
   • Signal

Note:

• Microsoft Advertising does not mandate the use of a tag manager or recommend one over another for use with UET. We have tested Microsoft Advertising UET tags with the above tag managers, but expect that any industry-ready tag manager should be able to support the UET tag.
• Microsoft Advertising is not responsible for any tag manager’s processes or documentation, nor for changes made to their processes or documentation.
• A JavaScript UET tag is required to ensure you have access to the full functionalities of conversion tracking and audience targeting. If you are using a non-JavaScript tag, please switch over to a JavaScript tag. Learn how to create a JavaScript UET tag