Sample UET tag tracking code added using Adobe Launch

This webpage is meant to be used in conjunction with the Set up UET tags using Adobe Launch Microsoft Advertising Help article.

This page contains two events:

• Page Load Event with the following rule:
Event: DOM Ready; Action: Base Tag;
• Custom Event with the following rule:
Event: Core Click; Action: Custom Event - Purchase;

To see how we coded it, right-click in the webpage and then click View source or View page source depending on your browser.

Example

This is a demo shopping cart. Click submit to send a custom event.

As the webpage loads, it triggers the UET tag, resulting in a number of HTTP requests. The most important request is to "bat.bing" (the one that looks like "http://bat.bing.com/action/0?ti=..."). This request tells Microsoft Advertising about the user visits to your webpage. You can use third-party tools such as Fiddler to monitor all the requests that your browser is making when your webpage loads.

Note: A JavaScript UET tag is required to ensure you have access to the full functionalities of conversion tracking and remarketing. If you are using a non-JavaScript tag, please switch over to a JavaScript tag. Learn how to create a JavaScript UET tag

Learn more: What is UET and how can it help me?