o Passing custom events and variable revenue from a webpage requires additional code to be added to the webpage. But first you must have the UET tag added to your website, previous section described how to do that via GTM.
1. In order to pass UET custom events and/or variable revenue via GTM, you need to
a. Set up GTM Variables to read dynamic values from your page
b. Set up the Trigger for when to report UET custom events/revenue
o Our GTM samples webpage source code has the following 5 variables
o These we are reading into our GTM by creating new user defined variables †
3. Set up a new Trigger (1.b above) by Clicking New on Trigger page. In our example, we have set up the trigger as the click on a button on our sample page (with id=btnCustomEvent)
4. Now create a Tag and add newly created variables (Step 2) and trigger (Step 3) to report customer event or variable revenue.