Install UET tag on your website via Google Tag Manager
If you are new to Google Tag Manager (GTM) or wish to learn more about it, please consult GTM documentation. This getting started article would be a good starting point for that.
Create a new tag through “New Tag”.
Select “Tag Configuration” and then choose “Bing Ads Universal Event Tracking”.
Fill out required fields follow instructions on the page. Note. GTM supports both UET custom events and variable revenue.
* Please visit this page for detailed instruction on how to setting up GTM tags.
Note: We are not subject matter experts on GTM. This webpage shows how to do a basic set up of UET tags with GTM. GTM offers several advanced features as part of their product to customize when and how your tags (including UET) are fired. Please reach out to GTM support if you run into issues when using those capabilities.
Please refer to Bing Ads help documentation for more info on UET and why it is important for Conversion Tracking and Remarketing in Bing Ads.