Advanced: Reporting variable revenue

This webpage is meant to be used in conjunction with the How to report variable revenue with UET Bing Ads Help article.

We have installed a JavaScript Bing Ads UET tag tracking code in the body of this webpage. This code has been customized to report variable revenue for a destination URL goal. To see how we did it, right-click in the webpage and then click View source or View page source depending on your browser. Our UET tag tracking code is right after the <body> tag, but you can put yours anywhere in your webpage’s head or body sections (either before the closing head tag or before the closing body tag).

As the webpage loads, it triggers the UET tag, resulting in a number of HTTP requests. The most important request is to "bat.bing" (the one that looks like "http://bat.bing.com/action/0?ti=..."). This request tells Bing Ads about the user visits to your webpage. You can use third-party tools such as Fiddler to monitor all the requests that your browser is making when your webpage loads.

For variable revenue, an additional HTTP request is triggered to report this value to Bing Ads. It is similar to the bat.bing but it has different parameters to report revenue (as opposed to just page visit).

Note: A JavaScript UET tag is required to ensure you have access to the full functionalities of conversion tracking and remarketing. If you are using a non-JavaScript tag, please switch over to a JavaScript tag. Learn how to create a JavaScript UET tag

Learn more: What is UET and how can it help me?