Advanced: Reporting Variable Revenue

You can pass and associate variable revenue to destination URL type goal as well as Custom Event type goal. This page is an example of how to pass variable revenue for destination URL type goal. For an example of how to pass variable revenue for custom events, please visit Advanced: Reporting Custom Events page on this website.Note: To report variable revenue, you must use the JavaScript version of the UET tag and customize the tag to report variable revenue.

  1. To see how we installed the JavaScript version of the Bing Ads UET tag in the body of this webpage, right-click the webpage and then click View source or View page source depending on your browser.
  2. Find the UET tag in the body section of this webpage. UET tags can be anywhere on a webpage (on this webpage its in the body section)
    • In the head section (before the closing head tag)
    • In the body section (before the closing body tag).
  3. As your webpage loads, it triggers the UET tag that results in HTTP requests. The most important request is to that looks like This request tells Bing Ads about the user visits to your webpage. You can use tools like Fiddler to monitor all the requests that your browser is making when your webpage loads.
  4. For variable revenue, an additional HTTP request is triggered to report this value to Bing Ads. It is similar to the but it has different parameters to report revenue (as opposed to just page visit).

Please refer to Bing Ads help documentation for more info on UET and why it is important for Conversion Tracking and Remarketing in Bing Ads.