BigCommerce Guide

If you are new to BigCommerce or wish to learn more about it, please consult BigCommerce documentation.  This getting started article  would be a good starting point.

Get your UET tag from Bing Ads

1.    A UET tags is required when setting up conversion tracking or remarketing campaigns. You can find the your UET tags from Conversion Tracking > UET tags page.

2.    Click “View tag” to retrieve and copy UET tag tracking code. JavaScript version is recommended.

Add your UET tag to BigCommerce

UET tag should be placed on all your pages for remarketing and conversion tracking. 

1.     Log in to your account , go to Storefront > Footer Scripts .

 

2.    Paste the UET tracking code in the box and click Save.

3.    If you want to track completed purchases as conversion and report variable revenue , please refer to BigCommerce’s documentation on how to set up the goal and track conversions on your order confirmation page. Step 4 and Step 5 below are an example.

4.    Go back to Dashboard home and click on Advanced Settings > Affiliate Conversion Tracking.

5.     Paste the UET tracking code, then append the following code to the end of the UET tracking code. Click Save to finish

<script>window.uetq = window.uetq || [];window.uetq.push({ 'gv': %%ORDER_AMOUNT%%});</script>

6.     Download and install UET Tag Helper . UET Tag Helper in Chrome browser. Turn on the UET Tag Helper and navigate to your BigCommerce site. Verify an UET event is received and the Tag ID matches to the tag you selected in Step 2.

Note:  We are not subject matter experts on BigCommerce. This webpage shows how to do a basic set up of UET with BigCommerce. Please reach out to BigCommerce support if you run into issues with their product.