Install UET Non-JavaScript tag on your website directly

We recommend that you use the Javascript version of the UET tag and install it across all pages of your website. To learn more about the different between the JavaScript and Non-JavaScript UET tag, see this article.

  1. To see how we installed the Non-JavaScript version of the Bing Ads UET tag in the head section of this webpage, right-click the webpage and then click View source or View page source depending on your browser.
  2. Find the UET tag in the body section of this webpage. UET tags can be anywhere on a webpage
    • In the head section (before the closing head tag)
    • In the body section (before the closing body tag).
  3. As your webpage loads, it triggers the UET tag that results in HTTP requests. The most important request is to that looks like This request tells Bing Ads about the user visits to your webpage. You can use tools like Fiddler to monitor all the requests that your browser is making when your webpage loads.

Please refer to Bing Ads help documentation for more info on UET and why it is important for Conversion Tracking and Remarketing in Bing Ads.