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Install UET JavaScript tag on your website directly


We recommend that you use the Javascript version of the UET tag and install it across all pages of your website. To learn more about the different between the JavaScript and Non-JavaScript UET tag, see this article.
  1. To see how we installed the JavaScript version of the Bing Ads UET tag in the body of this webpage, right-click the webpage and then click View source or View page source depending on your browser.
  2. Find the UET tag in the body section of this webpage. UET tags can be anywhere on a webpage (on this webpage its in the body section)
  3. As your webpage loads, it triggers the UET tag that results in HTTP requests. The most important request is to bat.bing that looks like http://bat.bing.com/action/0?ti=.... This request tells Bing Ads about the user visits to your webpage. You can use tools like Fiddler to monitor all the requests that your browser is making when your webpage loads.

Please refer to Bing Ads help documentation for more info on UET and why it is important for Conversion Tracking and Remarketing in Bing Ads.