Install UET tag on your website via Adobe Dynamic Tag Management

If you are new to Adobe or wish to learn more about it, please consult Adobe documentation. This getting started article would be a good starting point for that.

  1. Please do a view source of this webpage to see how on this page we have installed the Adobe DTM tag (note Adobe requires 2 tags, 1 in header and another in body sections). Here is more info on how to do view source of a webpage.
  2. Go to this document for details on how we set up our Adobe DTM account for installing UET tag on this webpage.
  3. As your webpage loads, it will trigger the Adobe tag to fire, that in turn returns the UET tag back to the browser. When the UET tag is loaded by the browser, the relevant HTTP requests are made. The most important of these is the request to that looks like This request is what tells Bing ads about user visit to your webpage. FYI you may use tools like Fiddler to monitor all the requests that your browser is making when your webpage loads.
  4. We currently do not support reporting UET custom events and variable revenue from Adobe DTM.

Note: We are not subject matter experts on Adobe DTM. This webpage shows how to do a basic set up of UET with the Adobe DTM. Adobe DTM offers several advanced features as part of their product to customize when and how your tags (including UET) are fired. Please reach out to Adobe support if you run into issues when using those capabilities.

Please refer to Bing Ads help documentation for more info on UET and why it is important for Conversion Tracking and Remarketing in Bing Ads.